The SDC is kind of a semi-public face of Ubuntu and an important tool to spread it, therefore it should be as straightforward and simple to use as possible – some people even don't have an optical drive anymore. The SDC in its current form has a suboptimal work flow, displays too much unimportant information to the user and requires too many steps to actually create a startup USB stick. Why the Startup Disk Creator (SDC) schould be redesigned Startup Disk Creator redesign & renaming proposal